How-To Webinar series


Combining web, CRM and email to create a personalised lead gen engine

Tuesday 19 May 2020

Tuesday 19 May @ 11am

Many organisations have invested heavily in their marketing stack but are struggling to turn this into qualified lead delivery. In this webinar we’ll be looking at how you can create an end-to-end journey across web, email and CRM, bringing in concepts of effective lead scoring and personalisation to prompt a sales conversation at the right time and spot potential opportunities in your “ready to buy” user base.

We’ll use a real world example to take you through the process of:

  • Understanding how the tech fits together
  • Defining the target users, their behaviours and goals
  • Creating and deploying an effective lead score model
  • Personalising the journey to drive conversion
  • Getting data into the hands of sales people

This webinar will be available as a Zoom webex, although a recording will be available on request.

Please register here.