How banks are leveraging customer data to deliver tailored banking experiences – interview with Capco’s data practice lead


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During this episode, we explore with Chris Probert, data practice lead at Capco – the role of data, the obstacles which banks face when looking to leverage customer data and the opportunities it to CX teams looking to deliver a tailored banking experience.

We’ll explore:

  • The many challenges and opportunities that data opens up for banks when looking to deliver hyper-tailored banking experiences.
  • The possibilities that data present in allowing banks to offer products and services which are tailored to each individual customer’s personal needs.
  • The role of ethics and privacy
  • The importance of lowering the cost of insight acquisition
  • Example use cases for leveraging machine learning