Legal & General’s Digital product lead – Tariq Maonah on the importance of customer feedback in driving digital innovation
During today’s episode, we explore with Tariq Maonah, Digital product lead at Legal & General – how to build a customer-first digital business at scale by collecting direct customer feedback and building products and experiences focused on solving customers day to day challenges.
- The role that customer feedback plays in driving the digital roadmap
- How Legal & General links their workforce as closely as possible with their customers
- How datasets are created out of customer feedback
- The importance of getting data into the hands of as wide a group as possible
- The importance of creating a unified customer experience across all their products