Optimising digital experiences in financial services

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During today’s episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer’s digital experience.

During the episode, we’ll explore:

• What is optimisation
• The importance of continual investment in your programme
• The role of personalisation vs testing
• How to structure your optimisation team
• How to build your optimisation roadmap
• How to measure the success of an optimisation programme