Optimising digital experiences in financial services

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During today’s episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer’s digital experience.

During the episode, we’ll explore:

  • What is optimisation
  • The importance of continual investment in your programme
  • The role of personalisation vs testing
  • How to structure your optimisation team
  • How to build your optimisation roadmap
  • How to measure the success of an optimisation programme