Privacy policy

The following statement outlines the privacy policy of Ratio Digital Marketing LTD. This policy is based on our fundamental goal to provide our visitors with quality information and resources while maintaining individual anonymity and personal privacy. Please forward any comments you may have regarding this policy to hello@ratiopartners.co.uk

Visitor data collected by Ratio Digital Marketing LTD
When you access our web pages, the client information and the essential and nonessential technical information listed below is automatically collected – we refer to those categories collectively as “access” information. No other information is collected through the Ratio website except when you deliberately decide to send it to us (for example, by clicking on a link to send us an e-mail). The information you might choose to send us is listed below as “optional information.”

Automatically collected access information
Client information: the Internet domain, registered company (if applicable), GeoIP information, and Internet address of the computer you are using.
Essential technical information: identification of the page or service you are requesting, type of browser and operating system you are using; and the date and time of access.
Nonessential technical information: the Internet address of the website from which you linked directly to our website, and the “cookie information” described below.

Optional information
When you send us an e-mail: your name, e-mail address, and the content of your e-mail.
When responding to online forms or polls or other questions or comment in a blog: Any Information entered into these forms, polls, questions or blog comment fields

The way we use information
Client information is used to route the requested web page to your computer for viewing. In theory, the requested web page and the routing information could be discerned by other entities involved in transmitting the requested page to you. We do not control the privacy practices of those entities. Essential and nonessential technical information helps us respond to your request in an appropriate format (or in a personalised manner) and helps us plan website improvements. Optional information enables us to provide services or information tailored more specifically to your needs, and also allows us to plan website improvements. We may use incomplete optional information you have provided to contact you for the purpose of offering additional assistance.

We may keep client information from our systems indefinitely after the web page is transmitted. On rare occasions when a “hacker” attempts to breach computer security, logs of access information are collected to permit a security investigation and in such cases may be forwarded together with any other relevant information in our possession to law enforcement agencies.

We use information you provide about yourself to complete your specific request. We do not share this information with outside parties except to the extent necessary to complete that request. Similarly, we use the information you provide about someone else when making a request only to complete that request. Again, we do not share this information with outside parties except to the extent necessary to complete that request.

We use Google Analytics to obtain specific visitor cookie data, such as the source, medium and keyword used to visit our website. In addition, we also use Remarketing with Google Adwords and Analytics so that content specific advertisements are served to visitors who visit third-party websites that are part of the Google Display Network. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google Adwords, and Remarketing.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without a clear notice on the particular site and without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses. Visitors can opt-out of Google Analytics for Display Advertisers and opt-out of customised Google Display Network ads by visiting the Ads Preferences Manager.

The use of the collected Data

The Data concerning the User is collected to allow the Owner to provide its services, as well as for the following purposes: Managing contacts and sending messages and Contacting the User.
The Personal Data used for each purpose is outlined in the specific sections of this document.

Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:

Contacting the User

Contact form (This Application)
By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data collected: company name, email address, first name, last name and profession

Mailing List or Newsletter (This Application)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.
Personal Data collected: company name, email address, first name, last name, phone number and profession.

Managing contacts and sending messages

This type of services makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Campaign Monitor (Campaign Monitor)

Campaign Monitor is an email address management and message sending service provided by Freshview Pty Ltd.
Personal Data collected: email address.
Place of processing: US – Privacy Policy 

Use of cookies
The Ratio website uses “cookies,” a small data file transferred by a website to computer/device. We send cookies when you surf www.ratiopartners.co.uk, respond to online surveys or polls, or request information. The aggregate information collected permits us to analyse traffic patterns on our site. This can enable us over time to provide you with a better experience by improving the content and making it easier to use.
Ratio and other third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on visitors’ past visits to our website. When the DoubleClick cookie is added to Remarketing lists specified by Ratio, Google then targets “remarketing messages” (Google Adwords ads) only to those visitors whose cookies have been added to remarketing lists.

Providing information is your choice
There is no legal requirement for you to provide any information at our website. However, our website will not work without routing information and the essential technical information. Failure of your browser to provide nonessential technical information will not prevent your use of our website but may prevent certain features from working. For any optional information that is requested at the website, failure to provide the requested information will mean that the particular feature or service associated with that part of the web page may not be available to you.

Our commitment to data security
To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

How to contact us
Should you have other questions or concerns about our privacy policies and practices, please contact ratio or send us an e-mail at hello@ratiopartners.co.uk.