2. Why building the right company culture is key to building a great experience for your customers with Moneyou CEO Bas Boelhouwers

During today’s episode, we explore with Bas Boelhouwers, CEO at Moneyou the importance and role that your company culture plays in delivering customer experiences focused on solving your customer’s problems.

We’ll explore:

  • What Moneyou defines as a good customer experience
  • How to build customer empathy into your organisation
  • The role of customer feedback in driving your digital experience roadmap
  • How banking should approach the challenge of building a customer-first approach
  • The challenge of adopting new marketing technology